Avaya Connect is a programme designed to support Avaya Partners as you grow your business. The programme enables you to differentiate your company in the market and as an authorised Avaya Distributor, we are able to deliver the solutions, training, programmes and resources you need to close more business and exceed customer expectations.

New partners must complete their Sales Credentials PRIOR to ordering the product. For all solutions except SME, Design credentials are also required and must be completed within 6 months of joining Avaya Connect.
1. Minimum Sales Credentials
Employ at least two (2) Avaya Professional Sales Specialists (APSS) per solution, per country
2. Minimum Design Credentials
Employ at least one (1) Avaya Professional Design Specialist (APDS) per solution (except for SME). This resource may be centralized for country, theatre, or global support.
Details regarding the Avaya Professional Credentials referenced above can be found at:

For more information about the Partner Program please visit Avaya's web site or contact Westcon Academy to discuss your company's training requirement.

What's the difference between Partner Certification and Individual/Professional Certification?

Partner Certifications are linked to the Partner as a whole and can help attract better commercial terms.

Individual/Professional Certifications are held by one person.