Introduction to Cisco Sales Express Collaboration for Account Managers - ECICS

Partner Account Managers (AM), Business Development Managers (BDM), Sales Engineers (SE) and other customer-facing team members and also anyone preparing to take the Cisco ICS exam (Pearson Vue 700-150)

Cisco's mission statement is to ‘shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners'. This ICS exam focused bootcamp considers what underpins this declared mission and what products, services and solutions Cisco bring to market. To provide further context, we will go on to examine, at a high-level, each of the four Cisco technology architectures – Enterprise Networking, Security, Collaboration, and Data Center & Cloud.

In addition, the fundamental principles and tenets of the Cisco Business Architecture Approach to sales engagement will be covered.

Throughout the day, attendees will have the opportunity to review the specific requirements of the ICS exam, including practicing sample questions to serve as a knowledge check.

At the end of the day, all attendees are encouraged to take the ICS (700-150) exam.

Introduction to Cisco

• The origins and brief history of Cisco - 1984 to the present

• Cisco's Green Agenda

• High-level overview of Cisco's four key architectures

• Partnering with Cisco and the shared methodology

• Partner Incentives and Promotions

• Cisco's Software Strategy

• Where customers are investing

The Cisco Business Architecture Approach to Engagement

• Principles & tenets of the Cisco Business Architecture approach to customer engagement

• Driving adoption & consumption to achieve customer success

• From Business Vision to Business Value Realisation – reflecting on the Customer Journey

• Aligning the Cisco Business Architecture Methodology to the Customer Journey

• Additional Factors to help drive the target state of the customers business

• Identifying capability gaps – People, Process & Technology

• Supporting analysis tools reviewed: SWOT, PEST, BMC. etc.

• Fundamental principles of Customer Relationship Management

Enterprise Networking Architecture

• The BOST Enterprise Architecture Framework

• Overview of the Enterprise Network Architecture

• On-Premise vs. Cloud Managed Approaches (Meraki)

• Routing, Switching & Wireless products & solutions

• The Network Intuitive messaging examined

• Cisco Digital Network Architecture (DNA) - Powered by intent. Informed by context.

• Software Defined (SD) Access in Action

Security Architecture

• Examining the sophisticated threat landscape

• Considering the 7 key attack vectors

• The Threat-Centric Security Model

• Web & Email Security (Including Umbrella)

• Cloud Security (Including CloudLock)

• NGFW & NGIPS and Firepower Threat Defense (FTD)

• Policy & Access (ISE & TrustSec)

• Advanced Threat (Including AMP)

• Cisco Security Solutions mapped to the attack vectors

Collaboration Architecture

• Collaboration Evolution

• Cisco Collaboration Vision

• Cisco Webex and Webex Teams

• Business Editions (BE4K, BE6K, BE7K)

• Contact Center and Customer Care solutions

• Collaboration Edge and Gateways

• Cloud and Hybrid Collaboration

• Cisco Host Collaboration Solution (HCS) and One-Cloud Cisco (OCC) overview

• Cisco Collaboration Endpoints

• Cisco Project Workplace

Data Center and Cloud Architecture

• Cisco Unified Data Center - Powered by intent. Informed by context.

• Cisco Unified Computing System, Unified Fabric and Unified Management

• Converged Infrastructures

• Hyperconvergence and Hyperflex

• Cisco's Cloud and MultiCloud Strategy

• Overview of Cisco Intersight, Cloudcenter, CWOM, Application Dynamics, etc.

• Cisco Intelligent Automation for Cloud (CIAC)

• Fog computing solutions

Course Conclusion

• A brief review of supporting sales resources including Cisco SalesConnect and Cisco dCloud

• ICS exam review

At the end of the session, all attendees will be encouraged to take the related ICS (700-150) Pearson-Vue Exam